Apple Vision Pro Unleashes in the U.S. on February 2nd


Get ready to embark on a spatial computing journey as Apple unveils its groundbreaking Apple Vision Pro, hitting all U.S. Apple Store locations and the online store on Friday, February 2. This spatial marvel redefines the way we work, collaborate, connect, reminisce, and indulge in entertainment.

Apple Vision Pro introduces us to visionOS, a revolutionary spatial computer operating system that takes cues from decades of engineering innovation in macOS, iOS, and iPadOS. This spatial leap forward seamlessly merges digital content with the physical world, unlocking immersive experiences controlled effortlessly by your eyes, hands, and voice.

Fueling this spatial revolution is the all-new App Store, boasting over 1 million compatible apps across iOS and iPadOS, specifically designed to exploit Vision Pro’s unique capabilities. Pre-orders kick off on Friday, January 19, at 5 a.m. PST, marking the beginning of a new era in consumer electronics.

In heralding the dawn of spatial computing, Tim Cook, the visionary CEO of Apple, emphatically proclaims, “The era of spatial computing has arrived.” Positioned as the epitome of consumer electronics evolution, Apple Vision Pro emerges as the paragon of cutting-edge innovation. Crafted with a revolutionary and enchanting user interface, it stands poised to reshape the very essence of our connectivity, creativity, and explorative endeavors.

Dive into a Three-Dimensional Wonderland

Vision Pro’s powerhouse is visionOS, a spatial marvel leveraging the foundations of macOS, iOS, and iPadOS. This operating system introduces a three-dimensional user interface and input system, making navigation feel nothing short of magical. User interactions are intuitive, with gestures like looking to interact, tapping to select, wrist flicks to scroll, and the option for a virtual keyboard or dictation.

Step into Environments, breathtaking landscapes like Haleakalā, Joshua Tree, and Yosemite, or even the moon’s surface, enhancing focus or decluttering your surroundings. A twist of the Digital Crown grants control over your level of presence in these environments.

Revolutionizing App Interaction

Vision Pro liberates apps from display boundaries, offering a three-dimensional interface that allows apps to coexist side by side at any scale. This creates an expansive workspace, an infinite canvas for multitasking and collaboration. Leveraging existing developer frameworks ensures compatibility, with more than 1 million apps from iOS and iPadOS seamlessly working on Vision Pro.

Productivity and Entertainment Unleashed

Productivity gets a boost with key apps like Fantastical, Freeform, JigSpace, Microsoft 365, and Slack. Vision Pro supports Magic Keyboard and Magic Trackpad, empowering users to create their ideal workspace. Mac Virtual Display brings Mac capabilities into Vision Pro, offering a private 4K display for pro workflows.

Entertainment reaches new heights with ultra-high-resolution displays, exceeding 4K TV pixel count for each eye. Dive into Apple TV+ and Disney+ on a screen that feels 100 feet wide, with support for HDR content. Apple Immersive Video, a groundbreaking format, puts users inside 180-degree, three-dimensional 8K recordings with Spatial Audio.

Gaming enthusiasts can access over 250 titles on Apple Arcade, including hits like NBA 2K24 Arcade Edition and Sonic Dream Team. Spatial games like Game Room, What the Golf?, and Super Fruit Ninja leverage Vision Pro’s capabilities for unique gameplay experiences.

Memories Resurrected in Spatial Glory

Vision Pro transforms memories, offering spatial photos and videos that transport users back in time. Capture spatial videos on your iPhone 15 Pro or iPhone 15 Pro Max and relive them on Vision Pro. View photos and videos at life-size scale, with Panoramas wrapping around you for an immersive experience.

Revolutionizing FaceTime

FaceTime becomes spatial on Vision Pro, rendering participants life-size and employing Spatial Audio for a realistic soundscape. When wearing Vision Pro, users appear as their Persona, with facial expressions and hand movements visible in real time. Persona extends to third-party video conferencing apps, including Zoom, Cisco Webex, and Microsoft Teams.

Exciting features in the design

Vision Pro’s design builds on Apple’s legacy of innovation, packing advanced technology into a compact, beautiful design. The modular system ensures a personalized fit, with a three-dimensionally formed, laminated glass and a custom aluminum alloy frame. The Light Seal, made of soft textile, adapts to the user’s face, and flexible straps keep audio close to the ears.

Unrivaled Technological Marvel

Vision Pro achieves phenomenal compute performance with an ultra-high-resolution display system, powered by Apple silicon. Micro-OLED technology squeezes 23 million pixels into two postage stamp-sized displays, delivering unparalleled sharpness and clarity. The eye-tracking system, powered by high-speed cameras and LEDs, ensures responsive, intuitive input

Privacy and Security at the Forefront

Optic ID, a new authentication system, analyzes the user’s iris for secure unlocking, password autofill, and Apple Pay transactions. Eye tracking information remains private, and Eyesight provides visual cues to others about the user’s focus.

Accessibility in vision OS

Vision Pro integrates powerful accessibility features, allowing users to interact entirely with their eyes, hands, or voice. Pointer Control, Dwell Control, and Voice Control offer diverse input methods, catering to individual preferences.

Environmentally Conscious

Vision Pro seamlessly integrates with Apple’s steadfast dedication to environmental stewardship by incorporating recycled materials and adhering to stringent energy efficiency standards. In line with Apple’s ambitious vision, the goal is to achieve carbon neutrality throughout the entirety of the manufacturing supply chain and the product life cycle by the year 2030.

Pricing and Availability

Apple Vision Pro starts at $3,499 (U.S.) with 256GB of storage. Pre-orders begin on Friday, January 19, at 5 a.m. PST, and availability starts on Friday, February 2. ZEISS Optical Inserts — Readers and Prescription versions are available for $99 (U.S.) and $149 (U.S.), respectively. The package includes a Solo Knit Band, Dual Loop Band, Light Seal, Light Seal Cushions, Apple Vision Pro Cover, Polishing Cloth, Battery, USB-C Charge Cable, and USB-C Power Adapter. Elevate your spatial computing experience with Apple Vision Pro.


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